As you continue to read and then scroll down to look at the amazing photos of this unreal loft apartment by Oskar Firek, you’ll soon realise the title of this article is in fact a play on words. This loft apartment is a conceptual project, a 3D visualisation which means unfortunately it doesn’t exist. Oskar’s work however is so detailed and life like that it’s almost impossible to tell it’s digitally designed, thus making it all that bit easier to imagine living in it. I can’t decided if I’m more impressed with the design of the loft or the software that allows someone to create these images, either way this is loft living (albeit imaginary) at its very best. Enjoy.