Yesterday I finally got the ‘sneaker’ thing, being handed a personally customised perspex box containing a pair of Nike Sock Dart sneakers finished in ‘Wolf Grey’.
The Nike Sock Dart came to life in 2002, developed by one-third of acclaimed Nike design crew, HTM consisting of Hiroshi Fujiwara, Tinker Hatfield and (now CEO) Mark Parker. The Sock Dart was created to celebrate the 20th anniversary of the Sock Racer, the original “sock with a sole” which went on to provide the foundation for future cult Nike models including the Presto, Sift, Huarache and Free. It also provided the computerised knitting technology that we now see in the popular Nike Flyknit.
Originally sold in Japan, where Hiroshi was already an influential streetwear designer, the Nike Sock Dart was quick to gain a cult following. Today the Sock Dark is designed, and released, with the intention that not everyone would get a pair. Its unique aesthetic ensured an organic exclusivity and only dedicated Hiroshi fans seeking out their pairs.
Unlike the sturdier Flyknit, the Sock Dark is unbelievably flexible, comfortable and, for lack of a better description, like a sock. The Phylon foam midsole and rubber outer sole offer cloud-like comfort and deliver a wearing sensation, unlike any shoes I’ve experienced.
We’re told the Nike Sock Dart launched today and assured it won’t be available for long.