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The 478 kW Lamborghini Urus Has Arrived Lamborghini welcomes a third member of the family.

After years of concepts, hints and previews, the Lamborghini Urus has finally been unveiled.

While I commend the brand on leaping from the production of the world’s most impractical vehicles to a Super Sports Utility vehicle, I can’t help but feel they’ve missed the mark in the area that defines Lamborghini – dramatic styling. They claim they’ve taken design cues from the LM002 but I suspect that’s just a throwaway line to touch on brand heritage.

Lamborghini Urus

Far more aggressive than the Urus’ styling is Lamborghini’s hammering home that this car is in a class of its own, a Super SUV. I’m really of the opinion such a moniker isn’t required, that a journalist should discover that this car is in a league of its own – that Lamborghini should let the numbers do the talking because they really do. The Lamborghini Urus features a front-mounted 4.0 litre V8 twin-turbo (the first turbo for the brand) engine delivering 478 kW and accelerates from 0-100 km/h in 3.6 seconds with a top speed of 305 km/h making it the fastest SUV on the market.

Lamborghini Urus

Lamborghini Urus

The all-new Tamburo driving mode selector controls all dynamic vehicle systems with up to SEVEN different settings for sports and offroad driving, governing steering, suspension, exhaust and clearance. There’s also an electromechanical active roll stabilisation system being used for the first time and a specially-tuned damping system which can also be adjusted to different drive modes through something called ANIMA, via EGO mode. If you think you’re confused, try dissecting this press release!

Lamborghini Urus

Lamborghini Urus

Inside, the vehicle gets comfortable seating for five adults and an ergonomic cabin featuring the finest leather, Alcantara, carbon fibre and wood. There’s also a new infotainment system which will please current Lamborghini owners. An optional Off-Road Package incorporating the additional TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.  

Lamborghini Urus

Lamborghini Urus

Priced from AUD $390,000 plus on roads, the Lamborghini Urus really is in a league of own.

Lamborghini Urus